I use a lot of organic cotton in my sarees. My cotton collection is indeed popular so far.They are very suitable for Indian summers and a contemporary lifestyle where low maintenance and overheads is a key to dressing besides the way it looks and feels.The prints on these sarees are of course subjective in taste but believe me, when I say, that almost all agree unanimously that these organic cotton sarees sublimely merge with your skin ! It’s almost as if these sarees in organic cotton understand your gait and grace, stride and style.Here, I shall try to decode the mystery shrouding organic cotton and its merit over regular cotton; And as a designer, my experience of working with both kinds of cotton.